Website Content Writing. SEO Copywriting

Good website design is important. But it won't convince, persuade, sell or inform. It's the words that do that. Good words get results - they speak to your customers.


Well written content gets your website noticed by search engines. Our SEO copywriting weaves search terms and keywords into readable content. Talk to kurl about making website wording work for you.

Content Is King

kurl's website copywriting service gets results. A well written website, enewsletter or blog post will persuade people to do business with you. Clever wording also drives traffic to your site.

So how does it work? Well, the first rule of website copywriting is never throw your brochure content up on your website. The second rule is don't even think about chucking your brochure wording on your site. Writing for the web is completely different to other marketing wording. On a webpage, you've got about five seconds to make a good impression. Website visitors tend to scan you web page rather than read every word. So the key message needs to be loud and clear.

The right words, the right number of times on the page make for good SEO. Search engines look for search terms that are cleverly weaved throughout the page so they know what it's about. The key is balance - stuff keywords throughout the copy and Google, Yahoo and the rest won't be happy. Nor will your reader.

kurl will give you website wording that is short, sharp and easy to digest. It will be in an appropriate style for your target customers. It will be benefit-led. We also write blogs, newsletters, brochures, press releases and proposals.

We don't have to be your web designer to do your wording. Plenty of customers - including other web designers - use our copywriting as a stand-alone service.