Be smart about your blogging and direct traffic to your website.
We all love when our website is number one in Google Search. The best way to win this race is by directing traffic hits to your news articles. Posting your SLUG (the URL to the news article, e.g. http://www.kurl.com.au/news/the-art-of-smart-social-media-blogging) straight into your Facebook post will, if created correctly, generate thumbnail images. You can choose which one to display and direct people to the news article on your website. Its all in the optimize images that you create for your blog.
What is Optimize Images?
Image Sizes Use images that are at least 1200 x 630 pixels for the best display on high resolution devices. At the minimum, you should use images that are 600 x 315 pixels to display link page posts with larger images. Images can be up to 8MB in size.